ActiveCampaign VS Substack

ActiveCampaign and Substack help you send emails, but they charge fees that eat into your fundraising budget. Zeffy gives you email tools plus donation forms, event ticketing, and donor management — all with zero fees so every dollar stays with your mission.

Decorative

Zeffy is trusted by 50,000+ nonprofits

Sign up to Zeffy for free
100% free forever.
Substack
logo-dark-ActiveCampaign
ActiveCampaign

ActiveCampaign VS Substack

ActiveCampaign VS Substack: What nonprofits should know before choosing.

ActiveCampaign
Substack
Substack
<div class="comparetable"><div class="div-block-440"><div id="emailfeatures"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_email.svg"alt=""><div class="comparecategorytitle">Email Marketing Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"></div></div><div class="column3 is-header"><div class="rich-text_table is-header"></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Easy Email Campaign Builder (Drag & Drop)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Ready-to-Use Newsletter Templates</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Contact List Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Email Personalization (First Name, etc.)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Email Automation (One-off & Follow-ups)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">A/B Testing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Advanced Segmentation</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Email Open & Click Tracking (Analytics)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Drip Campaigns</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Mobile-Optimized Emails</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Sign-Up Forms for Email Collection</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div></div></div>
<div class="comparetable"> <div class="div-block-440"> <div id="pricing"class="tablerow is-header"> <div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_pricing.svg"alt=""> <div class="comparecategorytitle">Pricing</div> </div> <div class="column2 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">N/A</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="rich-text_table is-header">Monthly fees, no payment processing</p> </div> </div> </div> <div class="column3 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">10%</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="rich-text_table is-header">platform cut plus card fees</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Processing fees</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">$0</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img> <p class="table_text">No fee</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">2.9% + $0.30</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">per transaction + 0.7% billing fee for recurring payments (0.5% for creators who enabled payments before July 2024, until June 30, 2025)</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Platform fees</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">$0</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img> <p class="table_text">No platform fees</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">10%</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">of all paid subscription revenue</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Monthly fees</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">$15-$311/month</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Starting at $15/month for Starter plan</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">$0</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img> <p class="table_text">No monthly fees</p> </div> </div> </div> </div> <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Value for money</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">4.3</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img> <p class="table_text">450+ reviews on Capterra. All-in-one fundraising, zero fees,unbeatable value.</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <p class="rich-text_table big-text">N/A</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">No pricing information available</p> </div> </div> </div> </div> </div></div>
<div class="comparetable"><div class="div-block-440"><div id="pricing"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8d5b26894c6e329782874_Features.svg"alt=""><div class="comparecategorytitle">Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">4.3/5</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">Powerful email marketing, but requires technical setup and third-party tools for fundraising.</p></div></div></div><div class="column3 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">N/A</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">Great for newsletters, but lacks donation processing and nonprofit fundraising features.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donations</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No donation processing - ActiveCampaign focuses on email marketing, not fundraising transactions</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack has basic paid subscriptions but no donation forms, donor management, or tax receipts for one-time gifts.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Ticketing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No event ticketing system - you'd need separate tools to sell tickets and manage events</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack lacks event ticketing features. You'd need separate ticketing software to sell and manage event admissions.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Peer-to-Peer Fundraising</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No peer-to-peer fundraising tools - you'd need to integrate with other platforms</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack has no peer-to-peer fundraising capabilities. Supporters can't create their own campaigns or fundraising pages.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Auctions</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">ActiveCampaign doesn't offer auction tools - you'd need separate software to run fundraising auctions</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack doesn't offer auction tools. You'd need separate auction software and manual processes to manage bidders and follow-ups.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Raffles</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No raffle management features - ActiveCampaign is designed for email campaigns, not fundraising events</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack doesn't support raffle functionality. You'd need external tools to manage ticket sales and winner selection.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Online store</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Basic e-commerce integrations available, but no built-in nonprofit store features</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack doesn't include e-commerce tools. You'd need a separate platform to sell merchandise or event items.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Memberships</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Limited membership features - requires third-party integrations and complex automation workflows to manage member communications</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Substack offers paid subscriptions and community features, but lacks nonprofit-specific membership tools like volunteer tracking or board management that nonprofits need.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donor Management/CRM</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Basic CRM functionality focused on sales leads rather than donor relationships - lacks nonprofit-specific donor tracking</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No donor management or CRM capabilities. Substack focuses on subscriber relationships, not donor cultivation, stewardship, or fundraising campaign tracking.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Emails & Newsletter</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Strong email marketing with advanced automation, segmentation, and A/B testing - but complex setup for basic newsletter needs</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Strong newsletter publishing with built-in audience growth tools and engagement analytics. Designed for content creators and publishers with good email delivery rates.</p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Payment Processing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No built-in payment processing - requires separate payment processor integrations with additional transaction fees</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No built-in payment processing - requires separate payment processor integrations with additional transaction fees</p></div></div></div></div></div></div>
<div class="comparetable"> <div class="div-block-440"> <!-- HEADER ROW --> <div class="tablerow is-header"> <div class="column1 is-header"> <img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8de3026f5d3875f3329a3_BigIcons.svg"alt=""> <div class="comparecategorytitle">Payment methods</div> </div> <div class="column2 is-header"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="rich-text_table is-header">Email marketing only — no payment processing</p> </div> </div> <div class="column3 is-header"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="rich-text_table is-header">Newsletter subscriptions only — no donation tools</p> </div> </div> </div> <!-- CREDIT CARD --> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Credit Card Payments</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - ActiveCampaign is designed for email campaigns, not for receiving payments</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Limited - Only supports subscription payments for paid newsletters, not donation processing</p> </div> </div> </div> <!-- APPLE PAY & GOOGLE PAY --> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Apple Pay & Google Pay</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - ActiveCampaign is designed for email campaigns, not for receiving payments</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - Substack doesn't offer mobile wallet payment options</p> </div> </div> </div> <!-- ACH / BANK TRANSFERS --> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">ACH / Bank Transfers</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - ActiveCampaign is designed for email campaigns, not for receiving payments</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - Substack focuses on newsletter subscriptions, not direct payment processing</p> </div> </div> </div> <!-- TAP TO PAY (END ROW) --> <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Tap to Pay App</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - ActiveCampaign is designed for email campaigns, not for receiving payments</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - Substack is a newsletter platform without in-person payment capabilities</p> </div> </div> </div> </div></div>
<div class="comparetable"> <div class="div-block-440"> <div id="pricing"class="tablerow is-header"> <div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8df20d98a80f025f7cb0f_BigIcons.svg"alt=""> <div class="comparecategorytitle">Customer Support</div> </div> <div class="column2 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.3/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> <div class="column3 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">N/A</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Unlimited Support</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">ActiveCampaign offers tiered support based on plan level, not unlimited</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Substack offers limited email support, primarily for technical issues and account problems</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Phone Support / Office Hours</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">ActiveCampaign provides phone support for higher-tier plans during office hours</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Substack does not offer phone support or scheduled office hours for users</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Webinars</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">ActiveCampaign offers regular training webinars and educational sessions</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Substack offers occasional creator workshops and community events for publishers</p> </div ></div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Help Center</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">ActiveCampaign has an extensive help center with guides and tutorials</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Substack maintains a basic help center with articles and FAQs for common questions</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Email</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">ActiveCampaign provides live chat support during business hours</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Substack does not provide live chat support for users</p> </div> </div> </div> </div> <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Nonprofit-Focused Support Team</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Support access depends on plan — priority help and phone calls for higher-tier users only</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Platform designed for individual creators, not nonprofits — limited email support only</p> </div> </div> </div> </div> </div></div>

Zeffy is 100% free, always.

Why Zeffy over Substack?

Why Zeffy over ActiveCampaign and Substack?

Why choose Zeffy over ActiveCampaign and Substack if you're a nonprofit

💯

Keep 100% of your donations

ActiveCampaign and Substack take cuts from your fundraising. Zeffy charges zero fees, so every dollar raised goes directly to your mission instead of platform costs.

🧩

All-in-one fundraising without the complexity

ActiveCampaign requires complex automation setups and Substack only handles newsletters. Zeffy gives you donation forms, event ticketing, and donor management in one simple platform.

🎯

Professional results without the learning curve

ActiveCampaign overwhelms small teams with enterprise features and Substack lacks nonprofit tools. Zeffy works right out of the box with everything you need to look professional.

Questions nonprofits ask when choosing between Zeffy and Substack

Frequently asked questions

Does Zeffy offer better value than ActiveCampaign for nonprofit newsletters?

ActiveCampaign charges monthly fees starting at $15 plus requires separate payment processing for donations. Zeffy gives you newsletters AND donation forms with zero fees - keeping 100% of funds for your mission while donors can leave voluntary contributions.

How does Zeffy's email platform compare to Substack for nonprofits?

Substack takes 10% of subscription revenue plus card fees, and lacks donation tools nonprofits need. Zeffy offers newsletters, donation forms, and donor management with zero platform fees - perfect for mission-driven organizations.

Why choose Zeffy over ActiveCampaign for nonprofit newsletters?

ActiveCampaign charges monthly fees plus requires separate payment processing for donations. Zeffy gives you email newsletters AND donation forms with zero fees - donors can even leave voluntary contributions to support our platform.

How does Zeffy compare to Substack for nonprofit communications?

Substack takes 10% of all revenue plus card fees, and lacks donation tools nonprofits need. Zeffy offers newsletters, donation forms, and event ticketing with zero platform fees - keeping 100% of your funds for your mission.

Can Zeffy handle both newsletters and fundraising unlike other platforms?

Yes! While ActiveCampaign and Substack focus only on emails, Zeffy combines newsletters with donation processing, event ticketing, and donor management - all in one platform with zero fees to maximize your impact.

What makes Zeffy different

Zeffy was built for nonprofits like yours

focus on what matters

Built for small teams with big missions.

Zeffy is the fundraising platform that cuts out the fees, clears up your tech mess, and puts your cause first — so your team, even if you're a small team wearing many hats or a one-person show, can focus on what really matters.

Start your nonprofit
Sign up for free

ZERO-FEE

Keep 100% of every dollar.

No platform fees. No processing fees. No catch. We know it sounds too good to be true, but it's not. Every penny goes straight to your mission, while competitors take 2-3% off every donation.

Start your nonprofit
How is Zeffy free?

ALL-IN-ONE PLatform

Ditch the tech mess.

Stop bouncing between MailChimp, Eventbrite, and all those spreadsheets. Now you can handle donations, ticket sales, memberships, raffles, and all your donor info in one spot.

Start your nonprofit
Sign up for free

plug-and-play

Get going, fast.

Built for teams like yours — whether you're volunteer-led or have limited staff. Set up donation forms, sell tickets, and launch campaigns without needing a tech wizard. It's super easy, and you'll be up and running in minutes.

Start your nonprofit
Sign up for free

mobile-first

Fundraise from every device, anywhere.

From QR codes on flyers to Tap-to-Pay on a phone, Zeffy makes it easy to accept donations on the go. Mobile-optimized and offline-ready, so no donor slips through the cracks.

Start your nonprofit
Sign up for free

No turnover

Never lose a donor to volunteer transition.

Centralize supporter relationships, automate thank-you messages, and preserve institutional knowledge when board members rotate out.

Start your nonprofit
Sign up for free
Sign up to Zeffy for free
100% free forever.

50,000+ nonprofits trust Zeffy — and keep their fees at $0.

For 7+ years, Zeffy has supported nonprofits with free, user-friendly fundraising tools.

As a startup nonprofit with only two members, and no funding (yet) we’d need something with low (or no) fees. Zeffy was a dream come true.

Masey, Loose Ends.

Read the full story
Decorative

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript