How is Zeffy free?
How is Zeffy free?
Zeffy relies entirely on optional contributions from donors. At the payment confirmation step - we ask donors to leave an optional contribution to Zeffy.
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Free CRM for nonprofits. Built into your fundraising.

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Build your donor list automatically from every donation, ticket, and registration, with each gift linked to the donor record.

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See every donor’s full history in one place, from donations and tickets to event registrations.

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Filter donors by date, amount, campaign, or custom fields. Save any filter as a list that stays up to date as new donors give.

Manage donors for free
No credit card required ·
unlimited contacts · free forever
Donor Management
Worthy Dog Rescuekids cancer careBOYS & GIRLS CLUBS OF AMERICAthe YMCA

From first gift to next appeal in three steps

STEP 1

Your donor list builds itself.

Every donation, ticket, and registration becomes a contact automatically, with their giving history attached. Already have a list? Import it in a couple clicks.
STEP 2

See every donor in one place.

Open any contact for a full timeline of gifts, emails, and notes. Filter by giving history or any custom property, and save it as a list.
STEP 3

Keep 100% of it, for free.

Email the right donors, send pre-filled forms, and set reminders, all in Zeffy. No per-record fees, no per-user fees, ever.
Manage donors for free

Everything you need to manage your donors, for free

Your donor database builds itself

  • Every donation, ticket, and registration becomes a contact, with the gift on their record
  • Donations, tickets, memberships, shop orders and peer-to-peer pages all land on the same record
  • Import from CSV, Excel, Mailchimp or Constant Contact. Zeffy checks your file first and tells you what to fix
  • Lifetime giving, gift count, and last gift, all on one screen

Every donor's story in one timeline

  • See every donation, email, ticket, and form submission per contact
  • Add notes and set reminders on any contact, with a daily email of the follow-ups due that day
  • Pull, resend, or download tax receipts in two clicks
  • Two email addresses, one person: gifts from either land on the same record

Organize by household and company

  • Group related contacts into households and companies
  • See their giving rolled up into one view
  • Spot your true top supporters, not just individuals

Find the right donors in seconds

  • Filter by giving, campaign, city, ZIP code or any custom property
  • Turn any question you ask on a form into a property you can segment on
  • Save any filter as an auto-updating list, like lapsed donors or your top 10%
  • Update a property on every contact in a filter at once, and export it
  • Create your own properties, like a birthday or how someone prefers to be contacted, as text, a date, a yes or no, or a list
  • Email a saved list from the same screen, no exporting and no reuploading

See your donor health at a glance

  • Ask the AI Data Assistant anything about your data, and get answers and charts in seconds
  • Track recurring revenue, new monthly donors, and predicted yearly support
  • Spot recurring donors who recently lapsed and reach out
  • Your whole team can use the Data Assistant, and each person only sees the data their role allows

Cash, check, in-kind. All tracked.

  • Log offline donations against any campaign
  • Tax receipts auto-generated and attributed to the right fund
  • See offline and online giving in one report

Your one-stop shop for managing and staying in touch with your donors.

Full donor history
 AI Data Assistant
Automatic tax receipts
Households and companies
Recurring donor dashboard
Pre-filled donation forms
Notes and reminders
Free email marketing tools
Custom contact properties
Unlimited contacts
AI contact cleanup
 Pledge tracking
Free contact imports
Auto-updating lists
Custom columns
Offline donations
Public API and webhooks
Duplicate merging
Email donors for free

Frequently asked questions

Is Zeffy's donor CRM really free?

Yes, Zeffy's donor CRM is free, and it stays free as you grow. Most donor CRMs charge by contact tier, so your bill rises every time your list does. Zeffy has no subscription, no per-contact pricing and no paid upgrade: you get the full CRM from day one, whether you have 300 contacts or 40,000.

Is Zeffy actually a CRM?

Yes, Zeffy is a real donor CRM, not just a contact list attached to a payment tool. Every donor, buyer, guest and member gets a full profile with their giving history, notes, custom fields and email activity, filled in automatically as they give. You can group contacts into households and companies, filter on anything and save self-updating lists, merge duplicates, track pledges and offline gifts, email a list from the same screen, and ask the AI Data Assistant about your data. The difference is the price: it comes free with Zeffy's fundraising tools, with no contact tiers.

Is Zeffy good donor management software for small nonprofits?

Yes, Zeffy's CRM is a great fit for small nonprofits. Every supporter gets a profile that fills itself in with their gifts, events, membership and emails, with nothing to configure and no database skills needed. That matters when the person managing donors is also running the campaign.

For larger organizations, the tools a bigger team needs are already in there: households, company profiles, pledge tracking, offline gifts and team permissions. Nothing changes as you grow, and 40,000 contacts cost the same as 300.

What reporting does Zeffy have?

Zeffy includes free reporting across all your fundraising. Every campaign has its own overview showing what it raised, and for events and stores, what sold. Membership insights track new, renewed and lapsed members month by month, a recurring donor dashboard follows your monthly giving, and email stats show opens, clicks and the donations each email brought in.

For everything else, there's the AI Data Assistant. Ask a question in plain words, like "How much did each campaign raise this year?", "Which campaign converted best?" or "When is my next payout?", and get the answer in seconds, with a bar, line or pie chart when it helps. Your whole team can use it, and each person only sees the data their role allows.

How is Zeffy different from Bloomerang or DonorPerfect?

Zeffy's donor CRM is free at any list size, while Bloomerang starts at $125 a month billed annually, plus $40 a month for its fundraising tools, with pricing that grows with your database. DonorPerfect starts at $99 a month.

On Zeffy you still get self-filling donor profiles, saved lists, households, duplicate merging, pledge tracking and email from the same screen, with no setup project first. And because Zeffy is an all-in-one fundraising platform, your donation forms, tickets, auctions and memberships are included too, with no separate bill. See Zeffy vs Bloomerang and Zeffy vs DonorPerfect.

Does Zeffy connect to tools like Mailchimp or QuickBooks?

Yes, Zeffy connects to QuickBooks natively and for free, and your payouts sync by campaign and fund. For Mailchimp or Constant Contact, you can import your contacts straight into Zeffy and email them from the same place as your donor data, also for free. Anything else connects through Zapier, along with around a thousand other tools, or through Zeffy's free public API with webhooks.

Can I import my existing contacts and donation history?

Yes, you can import your contacts and donation history into Zeffy. Coming from Mailchimp or Constant Contact? Connect your account and bring over your contacts with their lists and tags, plus your recent emails as drafts, and your templates from Mailchimp. From any other tool, upload a file: Zeffy checks it, explains in plain words what to fix, and can bring your donation history too. An import can always be undone.

100,000 nonprofits fundraise with Zeffy

Zeffy has been supporting nonprofits for the last 7 years. Providing 100% free and user friendly fundraising tools.
Zeffy is rated 4.9 out of 5 from 2,515 reviews on G2Zeffy is rated 4.8 out of 5 from 494 reviews on Capterra
Every time I sent an email through Zeffy showing where our campaign was at, the donations would start coming in again.
Louise
Louise
Campbell River Hospice Society
I run both my fundraising and my newsletters in Zeffy, and I'm getting 65% open rates and strong click-throughs.
Ariel Wan
Ariel Wan
The Mama's Network
With Zeffy's emails I can see all the opens, the clicks, who subscribed and who didn't, all in one place.
Ashley
Ashley
Because We Matter Exotic Animal Rescue
We're not tech people, we're counselors. We needed email to be simple and reusable, and Zeffy has been a much better experience than the platform we used before.
Alex Petrino
Alex Petrino
Wyoming Counseling Association
I sent out an email about our summer program, and now I can see directly how it turns into kids actually signing up.
Shelley Oates-Wilding
Shelley Oates-Wilding
Hawaii Waterman's Academy
Every time I sent an email through Zeffy showing where our campaign was at, the donations would start coming in again.
Louise
Louise
Campbell River Hospice Society
I run both my fundraising and my newsletters in Zeffy, and I'm getting 65% open rates and strong click-throughs.
Ariel Wan
Ariel Wan
The Mama's Network
With Zeffy's emails I can see all the opens, the clicks, who subscribed and who didn't, all in one place.
Ashley
Ashley
Because We Matter Exotic Animal Rescue
We're not tech people, we're counselors. We needed email to be simple and reusable, and Zeffy has been a much better experience than the platform we used before.
Alex Petrino
Alex Petrino
Wyoming Counseling Association
I sent out an email about our summer program, and now I can see directly how it turns into kids actually signing up.
Shelley Oates-Wilding
Shelley Oates-Wilding
Hawaii Waterman's Academy

Zeffy makes money exclusively from optional tips from your donors

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How does Zeffy make money?

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Why would donors tip Zeffy?

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