Fundraising Trends You Can Act On

Original research to help you connect with donors, grow support, and keep your mission moving.

Spotlight

2025 trending report

What 1,000 Donors Told Us

(And How It Can Help You Raise More)

We know fundraising comes with a lot of pressure, especially when budgets are tight. That’s why we asked 1,000 donors across the U.S. what inspires them to give, what turns them off, and what keeps them coming back.

Read the report

Francois de Kerret CEO & Co-funder, Zeffy

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Fall Leads Giving—But Not for Everyone

When do donors give? It depends on your cause. Explore seasonal giving trends based on data from thousands of Zeffy nonprofit transactions.

Recurring Donor Benchmarks: How Many Times Do People Give?

We analyzed data from thousands of nonprofits to uncover how donor retention really varies by cause—and what one extra donation per person could mean for your bottom line.

Compare Your Ticket Price to The Average

Wondering if your ticket prices are too low or too high? We analyzed millions of ticket sales from nonprofits using Zeffy to reveal what’s typical by cause and by state.

Compare Your Donation to The Average

See how donation trends vary across causes and states, based on data from thousands of nonprofits.

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Join 250,000+ nonprofits already getting fundraising insights in their inbox.

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Research Hub

Fundraising Trends You Can Act On

Spotlight

2025 trending report

What 1,000 Donors Told Us

(And How It Can Help You Raise More)

Browse All Zeffy’s Research

Fall Leads Giving—But Not for Everyone

Recurring Donor Benchmarks: How Many Times Do People Give?

Compare Your Ticket Price to The Average

Compare Your Donation to The Average

Want first access to new research?

$0

Every feature is 100% free.We even cover card and transaction fees.

Every feature is 100% free. We even cover card and transaction fees.

Research Hub

Fundraising Trends You Can Act On

Spotlight

2025 trending report

What 1,000 Donors Told Us

(And How It Can Help You Raise More)

Browse All Zeffy’s Research

Fall Leads Giving—But Not for Everyone

Recurring Donor Benchmarks: How Many Times Do People Give?

Compare Your Ticket Price to The Average

Compare Your Donation to The Average

Want first access to new research?

Every feature is 100% free.
We even cover card and transaction fees.