Wild Apricot VS Shift 4 Shop

WildApricot focuses on membership management while Shift4Shop builds online stores, but both charge monthly fees that add up over time. Zeffy gives you donation forms, event ticketing, merchandise sales, and donor management with zero fees — so every dollar from your online fundraising stays with your mission.

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Shift4Shop

WildApricot

Wild Apricot VS Shift 4 Shop

Wild Apricot VS Shift 4 Shop: What nonprofits should know before choosing.

Shift4Shop

<div class="comparetable"><div class="div-block-440"><div id="emailfeatures"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_email.svg"alt=""><div class="comparecategorytitle">Ecommerce & Online Stores Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"></div></div><div class="column3 is-header"><div class="rich-text_table is-header"></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Product Catalog Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Shopping Cart Functionality</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Inventory Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Information not available</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Product Variants (Size, Color)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Shipping Integrations</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Discount Codes & Promotions</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">DOrder Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Payment Processing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div></div></div>

<div class="comparetable"><div class="div-block-440"><div id="pricing"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_pricing.svg"alt=""><div class="comparecategorytitle">Pricing</div></div><div class="column2 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">{Headline_1-number}</p><div class="table_icon-text-content"><img src="{icon-URL}"alt=""><img><p class="rich-text_table is-header">{Headline_1}</p></div></div></div><div class="column3 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">N/A</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">No pricing information available</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Processing fees</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">{Processing_1-number}</p><div class="table_icon-text-content"><img src="{icon-URL}"alt=""><img><p class="table_text">{Processing_1}</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">2.9% + $0.30</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">per transaction with Shift4 Payments; 3.4% + $0.30 for keyed transactions; 4.4% + $0.30 for international cards; BitPay cryptocurrency at 1% flat rate</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Platform fees</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">{Platform-number}</p><div class="table_icon-text-content"><img src="{icon-URL}"alt=""><img><p class="table_text">{Platform_1}</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">$0</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">Pricing varies by plan.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Monthly fees</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">{Monthly_1-number}</p><div class="table_icon-text-content"><img src="{icon-URL}"alt=""><img><p class="table_text">{Monthly_1}</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">$0/month</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">Pricing varies by plan.</p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Value for money</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">{Value_1-number}</p><div class="table_icon-text-content"><img src="{icon-URL}"alt=""><img><p class="table_text">{Value_1}</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">4.1</p><div class="table_icon-text-content"><img src=""alt=""><img><p class="table_text"></p></div></div></div></div></div></div>

<div class="comparetable"><div class="div-block-440"><div id="pricing"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8d5b26894c6e329782874_Features.svg"alt=""><div class="comparecategorytitle">Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">4.3/5</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="rich-text_table is-header">Membership-focused platform with built-in tools, but requires learning multiple features and carries transaction fees.</p></div></div></div><div class="column3 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">4.1/5</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="rich-text_table is-header">Retail ecommerce platform adapted for nonprofits. Lacks donation tools and nonprofit-specific features you'll need.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donations</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Basic donation forms available, but limited customization options and higher processing fees than dedicated fundraising tools</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No built-in donation tools. You'd need third-party apps or custom development to accept donations through your online store.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Ticketing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Event ticketing included with registration forms, payment processing, and basic attendee management tools</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Basic event ticketing through third-party apps, but lacks nonprofit event management features like volunteer coordination.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Peer-to-Peer Fundraising</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No peer-to-peer fundraising capabilities - members can't create their own fundraising pages or campaigns</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No peer-to-peer fundraising capabilities. You'd need separate fundraising software to run supporter-led campaigns.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Auctions</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">WildApricot doesn't offer auction functionality - you'll need a separate platform to run fundraising auctions</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Shift4Shop doesn't offer auction functionality. You'd need separate auction software and manual integration to manage bidding events.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Raffles</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No dedicated raffle or lottery features - you'd need to manage ticket sales manually through their event system</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No raffle or lottery features. You'd need third-party tools and manual processes to manage raffle ticket sales and drawings.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Online store</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Built-in online store with product catalog, inventory management, and basic ecommerce features for selling merchandise</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Full ecommerce platform with product catalogs, inventory management, and payment processing for selling nonprofit merchandise.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Memberships</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">WildApricot offers membership management with automated renewals, member directories, and tiered access levels. However, it charges transaction fees on membership payments, which can add up quickly for growing organizations.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Built for retail businesses, not nonprofits. No membership tiers, renewal tracking, or member communication tools.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donor Management/CRM</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">WildApricot provides contact management and tracks member interactions, but it's primarily built for membership organizations rather than comprehensive donor relationship management. Fundraising tools are basic and lack advanced donor analytics.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No donor management features. Customer database focuses on purchase history, not donation tracking or relationships.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Emails & Newsletter</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">WildApricot includes basic email marketing tools with templates and member segmentation. The email editor is functional but limited compared to dedicated email platforms, and advanced automation features require higher-tier plans.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Basic email marketing tools designed for product promotions, not donor relationships or member engagement.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Payment Processing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">WildApricot processes payments through integrated gateways but charges 2.9% + $0.30 per transaction on top of payment processor fees. These double fees significantly impact your fundraising revenue and membership income.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">WildApricot processes payments through integrated gateways but charges 2.9% + $0.30 per transaction on top of payment processor fees. These double fees significantly impact your fundraising revenue and membership income.</p></div></div></div></div></div></div>

<div class="comparetable"><div class="div-block-440"><div class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8de3026f5d3875f3329a3_BigIcons.svg"alt=""><div class="comparecategorytitle">Payment methods</div></div><div class="column2 is-header"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="rich-text_table is-header">Credit cards only, limited digital wallet support</p></div></div><div class="column3 is-header"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="rich-text_table is-header">Credit cards and digital wallets, no ACH or mobile</p></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Credit Card Payments</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported - Accept credit card payments for memberships, events, and donations through integrated payment gateways</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported - Accepts major credit cards with processing fees starting at 2.9% + 30¢ per transaction</p></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Apple Pay & Google Pay</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Limited support - Available through select third-party payment processors, but not natively integrated</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported - Offers Apple Pay and Google Pay integration for online checkout</p></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">ACH / Bank Transfers</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - WildApricot focuses on membership management, not ACH payment processing</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - Shift4Shop focuses on credit card processing for retail transactions</p></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Tap to Pay App</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - WildApricot is web-based membership software without mobile point-of-sale capabilities</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - Shift4Shop is an eCommerce platform without mobile point-of-sale capabilities</p></div></div></div></div></div>

<div class="comparetable"> <div class="div-block-440"> <div id="pricing"class="tablerow is-header"> <div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8df20d98a80f025f7cb0f_BigIcons.svg"alt=""> <div class="comparecategorytitle">Customer Support</div> </div> <div class="column2 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text"></p> <div class="table_icon-text-content"><img src=""alt=""><img> </div> </div> </div> <div class="column3 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.1/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Unlimited Support</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src=""alt=""><img> <p class="table_text"></p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Shift4Shop provides support during business hours but does not offer unlimited 24/7 support access.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Phone Support / Office Hours</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src=""alt=""><img> <p class="table_text"></p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shift4Shop offers phone support during standard business hours for technical issues and account management.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Webinars</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src=""alt=""><img> <p class="table_text"></p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shift4Shop offers occasional product training webinars and educational sessions for store owners and developers.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Help Center</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src=""alt=""><img> <p class="table_text"></p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shift4Shop maintains a knowledge base with articles, tutorials, and guides for setting up and managing online stores.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Email</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src=""alt=""><img> <p class="table_text"></p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shift4Shop provides email support through their support ticket system for technical assistance and account questions.</p> </div> </div> </div> </div> <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Nonprofit-Focused Support Team</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src=""alt=""><img> <p class="table_text"></p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Platform designed for e-commerce, not mission-driven teams</p> </div> </div> </div> </div> </div></div>

Zeffy is 100% free, always.

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How is Zeffy free?

Why Zeffy over Shift4Shop?

Why Zeffy over WildApricot and Shift4Shop?

Why choose Zeffy over WildApricot and Shift4Shop if you're a nonprofit

💯

Keep 100% of your online sales revenue

WildApricot and Shift4Shop charge monthly fees plus transaction costs. Zeffy charges zero fees, so every dollar raised goes directly to your mission.

🧰

Get real fundraising tools, not just basic ecommerce

WildApricot and Shift4Shop lack auction, raffle, and peer-to-peer tools. Zeffy includes everything nonprofits need to run successful campaigns.

📞

Access unlimited support without paying premium plan fees

WildApricot and Shift4Shop limit support by plan tier. Zeffy provides unlimited email and phone support to every organization at no cost.

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Questions nonprofits ask when choosing between Zeffy and Shift4Shop

Frequently asked questions

Why should nonprofits choose Zeffy over eCommerce platforms like WildApricot or Shift4Shop?

Zeffy is built specifically for nonprofits, not retail businesses. While eCommerce platforms charge monthly fees plus transaction costs, Zeffy is completely free with no hidden charges. You get donation forms, event ticketing, peer-to-peer fundraising, and membership tools designed for your mission.

How does Zeffy's pricing compare to WildApricot and Shift4Shop for nonprofit fundraising?

WildApricot charges monthly fees plus 2.9% + $0.30 per transaction, while Shift4Shop has monthly costs plus card processing fees. Zeffy charges zero fees on all transactions. Donors can leave a voluntary contribution, but 100% of donations go directly to your organization.

Can eCommerce platforms like WildApricot and Shift4Shop handle nonprofit-specific needs?

These platforms lack key nonprofit features like peer-to-peer fundraising, auction tools, and comprehensive donor management. They're designed for selling products, not building relationships with supporters. Zeffy offers all nonprofit essentials in one free platform.

How do eCommerce platforms like WildApricot and Shift4Shop handle nonprofit fundraising compared to Zeffy?

These platforms charge monthly fees plus transaction costs that eat into your donations. WildApricot adds 2.9% + $0.30 per transaction, while Shift4Shop has similar card processing fees. Zeffy charges zero fees and includes all nonprofit tools like peer-to-peer fundraising and auction management that these eCommerce platforms lack.

Why do nonprofits struggle with monthly fees from WildApricot and Shift4Shop when Zeffy is completely free?

Monthly subscription costs strain nonprofit budgets before you even start fundraising. WildApricot and Shift4Shop require ongoing payments regardless of your fundraising success. Zeffy eliminates this burden with zero monthly fees, letting you focus your resources on your mission instead of platform costs.