Kindful VS Virtuous

Kindful and Virtuous offer donor management tools, but both charge monthly fees plus processing fees that add up quickly. Zeffy gives you donor tracking, online giving, event management, and email marketing — all with zero fees so you keep 100% of every donation for your mission.

Zeffy is trusted by 50,000+ nonprofits

Sign up to Zeffy for free

100% free forever.

Virtuous

Kindful

Kindful VS Virtuous

Kindful VS Virtuous: What nonprofits should know before choosing.

Virtuous

<div class="comparetable"><div class="div-block-440"><div id="emailfeatures"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_email.svg"alt=""><div class="comparecategorytitle">Donor Management CRM Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"></div></div><div class="column3 is-header"><div class="rich-text_table is-header"></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Easy Donor Database</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donation History & Notes per Donor</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donor Tags / Segments</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Built-in Donation Tracking (No Integrations Needed)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Emailing to Donors (Receipts, Thank yous, Newsletters)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Smart Filters (Search by Donation, Campaign, Date...)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Export Donor Data Anytime</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Offline Donations Tracking</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Pre-filled donation forms</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text">✅</p></div></div></div></div></div></div>

<div class="comparetable"><div class="div-block-440"><div id="pricing"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_pricing.svg"alt=""><div class="comparecategorytitle">Pricing</div></div><div class="column2 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">$119/month</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">plus card fees per gift</p></div></div></div><div class="column3 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text">N/A</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">Monthly fees plus card fees per gift</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Processing fees</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">2.9% + $0.30</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">per credit card transaction (via Stripe or Authorize.Net); ACH at lower rates</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">2.9% + $0.30</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">per transaction for Visa, Mastercard, Discover; 3.5% + $0.30 for Amex; 1% + $0.50 for ACH (USA only); 1% international surcharge; 0.6% corporate card surcharge</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Platform fees</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">$0</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">No additional platform fees; 1% fee on third-party transactions (after Bloomerang acquisition)</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">0.7%</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">per transaction (Virtuous Giving app fee)</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Monthly fees</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">$119–$699/month</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Pricing varies by plan based on number of records</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">$199/month</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Starting price for Standard plan with annual billing; higher tiers available</p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Value for money</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">4.4</p></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><p class="rich-text_table big-text">4.4</p></div></div></div></div></div>

<div class="comparetable"><div class="div-block-440"><div id="pricing"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8d5b26894c6e329782874_Features.svg"alt=""><div class="comparecategorytitle">Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text"></p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header"></p></div></div></div><div class="column3 is-header"><div class="rich-text_table is-header"><p class="rich-text_table is-header big-text"></p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="rich-text_table is-header"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donations</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Basic donation processing with limited customization and higher transaction fees</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Virtuous processes donations but charges 2.9% + $0.30 per transaction. Their donor management tools help track giving history and engagement.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Ticketing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No event ticketing capabilities - focuses primarily on donor relationship management</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Virtuous doesn't offer event ticketing. You'd need third-party ticketing software and manual data entry to connect attendees to donor profiles.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Peer-to-Peer Fundraising</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Limited peer-to-peer fundraising tools with basic campaign management features</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Virtuous offers peer-to-peer fundraising tools with social sharing features, but charges processing fees on all donations raised by supporters.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Auctions</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No auction capabilities - Kindful focuses on donor management and basic fundraising tools</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Virtuous doesn't offer auction functionality. You'd need separate auction software and manual data entry to track bidders in your donor database.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Raffles</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No dedicated raffle functionality - would need workarounds or additional tools</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Virtuous doesn't support raffle ticket sales. You'd need separate raffle software and manual work to import participant data into your donor system.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Online store</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">No built-in online store functionality - requires third-party integrations</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Virtuous doesn't include e-commerce features. You'd need separate store software and manual processes to connect sales data to donor records.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Memberships</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Kindful offers basic membership tracking through donor profiles but lacks dedicated membership management features like automated renewals or member-specific communications.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">Virtuous offers basic membership tracking within donor profiles but lacks dedicated membership management tools like automated renewals or member-specific communications</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Donor Management/CRM</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Strong donor database with contact management, giving history tracking, and relationship mapping. Includes wealth screening and prospect research tools.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Virtuous provides comprehensive donor management with detailed profiles, giving history, and relationship tracking designed specifically for nonprofits</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Emails & Newsletter</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Includes email marketing tools with donor segmentation and basic automation. Offers templates and tracks email performance metrics.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Virtuous includes email marketing tools with donor segmentation and automated campaigns, but advanced features require higher-tier plans</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Payment Processing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Processes donations through integrated payment gateways with standard transaction fees. Supports recurring donations and basic payment forms.</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img><p class="table_text">Processes donations through integrated payment gateways with standard transaction fees. Supports recurring donations and basic payment forms.</p></div></div></div></div></div></div>

<div class="comparetable"> <div class="div-block-440">  <div class="tablerow is-header"> <div class="column1 is-header"> <img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8de3026f5d3875f3329a3_BigIcons.svg"alt=""> <div class="comparecategorytitle">Payment methods</div> </div> <div class="column2 is-header"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="rich-text_table is-header">Limited payment options through third-party processors</p> </div> </div> <div class="column3 is-header"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""> <p class="rich-text_table is-header">Credit cards and digital wallets, but no mobile payments</p> </div> </div> </div>  <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Credit Card Payments</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Limited support - Integrates with third-party payment processors but doesn't offer native payment processing</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""> <p class="table_text">Yes - Processes all major credit cards with integrated payment processing</p> </div> </div> </div>  <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Apple Pay & Google Pay</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - No native digital wallet payment options available</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""> <p class="table_text">Yes - Supports digital wallet payments including Apple Pay and Google Pay</p> </div> </div> </div>  <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">ACH / Bank Transfers</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - Kindful focuses on donor management and fundraising tools, not payment processing</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""> <p class="table_text">Yes - Accepts bank transfers and ACH payments for recurring donations</p> </div> </div> </div>  <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Tap to Pay App</div> </div> <div class="column2 is-compare is-purple"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">Not supported - Kindful doesn't offer mobile payment processing capabilities</p></div> </div> <div class="column3 is-compare"> <div class="table_icon-text-content"> <img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""> <p class="table_text">No - Does not offer tap-to-pay mobile app functionality</p> </div> </div> </div> </div></div>

<div class="comparetable"> <div class="div-block-440"> <div id="pricing"class="tablerow is-header"> <div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8df20d98a80f025f7cb0f_BigIcons.svg"alt=""> <div class="comparecategorytitle">Customer Support</div> </div> <div class="column2 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">N/A</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> <div class="column3 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.4/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Unlimited Support</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Kindful offers tiered support based on plan level, not unlimited</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Virtuous offers tiered support based on plan level, not unlimited</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Phone Support / Office Hours</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Kindful provides phone support during standard business hours</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Virtuous provides phone support during standard business hours</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Webinars</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Kindful offers training webinars and educational sessions for users</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Virtuous offers regular training webinars and educational sessions for users</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Help Center</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Kindful has a comprehensive help center with articles and guides</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Virtuous maintains a comprehensive help center with articles and guides</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Email</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Kindful provides live chat support during business hours</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Virtuous provides live chat support during business hours</p> </div> </div> </div> </div> <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Nonprofit-Focused Support Team</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Support access depends on plan level — higher tiers get priority help and phone access</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Support access depends on plan level — higher tiers get priority help and phone access</p> </div> </div> </div> </div> </div></div>

Zeffy is 100% free, always.

Calculate savings

How is Zeffy free?

Why Zeffy over Virtuous?

Why Zeffy over Kindful and Virtuous?

Why choose Zeffy over Kindful and Virtuous if you're a nonprofit

💸

Keep 100% of donations instead of paying monthly fees

Kindful charges $119/month plus card fees, while Virtuous adds monthly fees on top of processing costs. Zeffy charges zero fees, so every dollar donated goes directly to your mission.

🧰

Get all fundraising tools in one place, not scattered across platforms

Kindful and Virtuous focus on donor management but require separate tools for auctions, raffles, and ticketing. Zeffy includes everything you need to run any fundraising campaign.

🚀

Start fundraising today without setup costs or training requirements

Kindful and Virtuous require training webinars and tiered support plans. Zeffy works right out of the box with unlimited support included, so you can launch campaigns immediately.

Sign up for free

Questions nonprofits ask when choosing between Zeffy and Virtuous

Frequently asked questions

How does Zeffy's pricing compare to Kindful and Virtuous for donor management?

Zeffy is 100% free with no monthly fees or transaction charges. Kindful costs $119/month plus card fees, while Virtuous charges monthly fees plus 2.9% + $0.30 per transaction. Your donors' money stays with your mission.

What donor management features does Zeffy include that competitors charge extra for?

Zeffy includes donor profiles, automated receipts, giving history tracking, and email communications at zero cost. Kindful and Virtuous charge monthly fees for basic features and often require paid add-ons for complete functionality.

Why choose Zeffy over Kindful or Virtuous for donor management?

Zeffy offers 100% free donor management with zero platform fees, while Kindful costs $119/month plus card fees and Virtuous charges monthly fees plus 2.9% + $0.30 per transaction. You keep every dollar donated.

How does Zeffy's donor tracking compare to paid donor management platforms?

Zeffy provides complete donor profiles, giving history, and automated receipts at zero cost. Unlike Kindful and Virtuous, you won't pay monthly fees or lose donation revenue to platform charges.

Can Zeffy handle all my fundraising needs without expensive add-ons?

Yes. Zeffy includes donation forms, event ticketing, peer-to-peer campaigns, and donor management in one free platform. Kindful and Virtuous charge extra for many features or require third-party integrations.