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A sponsorship letter is a formal request for support from an individual, organization or company, typically sent by an event organizer or nonprofit. The goal is to ask for financial help or in-kind donations for a specific initiative or overall funding.
A partnership or corporate sponsorship is a mutually beneficial relationship, so a request letter should remain concise, personalized, and persuasive to the individual to whom it is being sent. Over time, nonprofits will likely send out many sponsorship letters, so the templates and best practices below will help them cover their bases.
What you give an organization in return for sponsorship
Free money… what’s the catch? Well, sponsorships aren’t just big donations; they’re a partnership where your sponsors receive benefits, too.
While nonprofits receive financial or in-kind support, sponsors can see the value through:
Brand visibility through event signage, social media interactions, logo features, and press coverage
Community goodwill and a reputation as a socially responsible and engaged organization
Networking opportunities with new potential customers
Exclusive perks with the charity, such as VIP access to events, speaking opportunities, or branded merchandise
Determining your sponsorship letter’s goals
Securing sponsorships can be a massive advantage for any nonprofit looking to fund programs, fundraisers, and campaigns that boost their impact. Before you get writing, think about the big-picture goals you want to accomplish with a partner (or a few) by your side.
A few tips for setting your sponsorship letter goals
Define your needs: Are you seeking monetary donations, physical goods, services, volunteer support, promotional partnerships, or something else?
Set a fundraising target: Determine a specific dollar amount or value for in-kind donations and outline how it will advance your initiatives.
Align with your sponsor’s interests: Consider what type of sponsor organization might share your values and be an ideal fit.
Identify your audience: Listing who will engage with your sponsor (event attendees, social media followers, donors, etc.) will help you determine the value of exposure for your sponsor.
Decide on sponsorship tiers: You might offer levels to sponsorships with varying benefits and determine how many of each sponsor type you want to secure.
Establish measurable outcomes: What will success look like for your nonprofit and the sponsor?
Plan for long-term relationships: Are you looking for a one-time sponsorship or want to build an ongoing partnership?
With these goals outlined, you can follow the best practices and templates below while customizing your writing to drive results.
How to find organizations that are likely to support your cause through sponsorship
Finding the right sponsors isn’t just about sending out as many requests as possible—it’s about connecting with businesses that authentically align with your mission. When you focus on organizations that care about the same things you do, you’ll have a much better chance of securing sponsorship.
Look for businesses that have supported similar causes
A great starting point is company research, specifically looking at organizations that have already sponsored nonprofit or fundraising events similar to yours. This information is usually found on websites, social media posts, press releases, and podcasts.
If the sponsor you’re looking at has experience partnering with a charity, it can give you a head start in creating an arrangement that works for your event or organization initiative.
Check out companies with social impact programs
Corporate Social Responsibility (CSR) programs are on the rise as businesses nationwide look to give back and showcase their commitment to making a difference. This is a prime opportunity for your nonprofit as you tie sponsorship benefits to the company’s initiatives.
CSR information is typically available online, and you might even find a company foundation dedicated to supporting charitable causes. That type of information can help you tailor your search to organizations that have already publicly committed to partnering with nonprofits and getting involved in a big way.
Big corporations aren’t your only option! Small and mid-sized businesses love supporting causes that make a difference in their community, especially when it helps them build brand awareness.
As potential sponsors, consider local restaurants, boutiques, fitness studios, and other beloved neighborhood favorites. You can also visit these businesses in person for an added touch to introduce your organization ahead of a formal sponsorship request.
Find businesses that might find customers within your community
When you’re thinking about sponsorships that add value, you might consider which type of businesses appeal to your donor base. For example, you might get a lot of support from a local college and find a coffee shop or juice bar that would love to get their name in front of this audience.
You can position the sponsorship as a win-win to reach more potential customers by adding their brand to a cause these individuals already know and love.
Tap into your network for warm introductions
Sometimes, the best sponsorship opportunities come from personal connections. Ask your board members, donors, volunteers, and even friends if they know anyone at a company that might be interested. A warm introduction goes a long way to share a personal touch that’s more natural than a robotic or overly formal tone.
And of course, sponsorships are based in relationships so taking time to connect with businesses that reflect your cause and mission will result in the most impactful sponsorship opportunity.
10 Sample sponsorship letter templates for any situation
1. Sponsorship letter for events
Dear [Recipient Name],
I hope this letter finds you well. My name is [Name] from [Your Nonprofit Name], a [brief description of your nonprofit and mission]. We’re getting really excited to host [Event Name] on [Date], an event dedicated to [briefly describe the event’s purpose]. Given your company’s commitment to [mention their relevant values or initiatives], we believe you’d make a fantastic partner.
By sponsoring [Event Name], your brand will gain exposure to [mention audience size and demographics] and be recognized as a key supporter of [cause], which helps [emphasize the impact of the event on your community]. Here’s a sneak peek at our sponsorship benefits [list key perks such as logo placement, social media mentions, speaking opportunities, etc.].
We offer various sponsorship levels to fit different budgets, and I would love to discuss how we can tailor this partnership to align with your goals. I will follow up in a few days to discuss further, or you can reach me at [your contact information]. Thank you for your time and consideration—we would be honored to have your support!
Best regards, [Your Name] [Your Nonprofit Name]
2. Corporate sponsorship letter
Dear [Recipient Name],
I am exploring a partnership between [Your Nonprofit Name] and [Company Name]. As a leader in [industry], your company has demonstrated a commitment to [mention their relevant values], which aligns beautifully with our mission to [briefly describe your nonprofit’s work].
We would love to invite [Company Name] to become a corporate sponsor of [describe initiative, event, or program]. Your support would directly contribute to [specific impact] while providing [detail perks, exposure, and engagement opportunities] for your brand.
I would love to schedule a time to connect on this opportunity for a mutually beneficial partnership. I will follow up with you soon, but please feel free to reach out anytime. Thank you for your time and consideration—I look forward to collaborating!
Best, [Your Name] [Your Nonprofit Name]
3. Sponsorship letter for sports
Dear [Recipient Name],
On behalf of [Your Sports Organization Name], I would love to invite you to a sponsorship opportunity that could bring valuable exposure to [Company Name] while supporting [specific impact of the sponsorship on your community].
We are currently seeking sponsors for [Team Name or Event Name] to help us provide essential resources such as equipment, uniforms, and travel expenses while giving your brand visibility among our dedicated fan base. In return, we’d love to offer you [mention relevant perks such as logo placement on jerseys, event banners, social media promotions, etc.].
Would you be interested in discussing how we can tailor a sponsorship package that best meets your company’s goals? I’m always here to chat more and look forward to hearing from you soon. Thank you for your time and support!
I am reaching out on behalf of [School Name] to invite [Company Name] to become a valued sponsor of our upcoming [event/program name]. As a key supporter of education, your company would be a great partner in helping us provide [specific benefits like technology, scholarships, or after-school programs].
Being a sponsor and partnering with [School Name] also gives you brand exposure through [mention recognition opportunities such as banners, event programs, social media shoutouts, etc.]. More importantly, your support will directly impact the students of [School Name], helping them [describe positive outcome].
We offer different sponsorship levels to accommodate various budgets, and I’d love to discuss how we can co-create a partnership that aligns to where you see your business going.
I will follow up in a few days, but please feel free to contact me at [your contact information].
With all of our appreciation, [Your Name] [School Name]
We would love to invite [Company Name] to become a valued sponsor of our upcoming [event/program name]. As a community-driven organization, your company sounds like an excellent partner for [Church Name] as we expand support in our community through [specific benefits, such as outreach programs, community services, or support for church ministries].
And of course, you'll receive meaningful exposure through [mention recognition opportunities such as banners, event programs, social media shoutouts, or during church services]. Our sponsors mean the world to us, and with your support we can [describe positive outcomes, such as supporting local families, strengthening community outreach, or enriching spiritual growth].
Can we connect soon to talk about what a partnership might look like? We’re open to any ideas you may have too.
We are grateful for your support in helping us fulfill our mission!
You might know that [impactful stat about food insecurity or demand in the area]. We’re always trying to change that stat, and thought you might be able to help [Nonprofit Name] on our mission to [mission]. Specifically, we’d love if you could provide food donations for our upcoming [event/program name], which aims to [specific goal, such as feeding families in need, supporting community outreach, etc.].
We admire how [Sponsor Name] profoundly cares about the well-being of our community, so it just felt right to reach out. We are seeking donations of [list specific food items needed, such as non-perishable foods, fresh produce, or prepared meals]. Your donation will help us serve those in need, providing nourishment and comfort to individuals and families facing difficult times.
We would happily acknowledge your generosity through [mention recognition opportunities such as event programs, social media shoutouts, or during the event itself]. Your support will help feed our community and send a message of compassion and solidarity.
If you can help, please feel free to contact me directly at [your contact information.d I’d be happy to arrange the detailsofr the donation. We are truly grateful for your consideration and support.
Thank you for helping us make a difference in the lives of those who need it most!
[Nonprofit Name] would like to invite [Company Name] to become an in-kind sponsor for our upcoming [event/program name]. We are seeking donations of [specific goods or services needed, such as food, supplies, equipment, or professional services], and your support would be crucial to the success of this initiative.
As an in-kind sponsor, your contribution will directly support [specific goal or impact of the event/program, such as providing resources for our community, enhancing our services, or ensuring the event runs smoothly]. In return, we would be happy to acknowledge your generosity through [mention recognition opportunities such as event programs, social media shoutouts, website listings, or signage at the event]. Your involvement will showcase your commitment to [cause or community] and help us achieve our mission.
We are grateful for any donation you can make and would be happy to discuss how we can tailor our partnership to align with your company’s goals and values. If you are interested in supporting us as an in-kind sponsor, please feel free to contact me directly at [your contact information].
Thank you for your consideration and helping us make a meaningful impact in the community. We look forward to the possibility of partnering with you!
Best regards, [Your Name] [Nonprofit Name]
8. Auction item sponsorship letter
Dear [Recipient Name],
I hope you’re doing well. I was talking with the team at [Nonprofit Name], and we think [Company Name] would be an incredible auction item sponsor for our upcoming [event name].Wee are seeking generous donations of [specific items or services, such as gift certificates, products, or experiences] to feature in our auction, and your contribution would be a perfect fit.
The funds raised through our auction will directly support [brief description of the nonprofit’s mission or project, such as providing resources for underserved communities, funding educational programs, or supporting a specific initiative]. Your donation will help us make a lasting impact. In return, we would happily promote your business through [mention recognition opportunities, such as event programs, social media shoutouts, live event announcements, or banners at the auction].
We would be honored to have your support and would love to discuss how we can highlight your contribution at the event. Let's connect if you want to donate an auction item or learn more about the event.
Thank you for considering this opportunity to partner with us and support our mission. We truly appreciate your generosity and commitment to making a difference in the community.
I am reaching out on behalf of [Nonprofit Name] to invite [Company Name] to become a volunteer sponsor for our upcoming [event/program name]. We seek support from local businesses like yours to help us provide volunteer opportunities for individuals in our community eager to give back and make a difference while being recognized for doing so.
As a volunteer sponsor, your company will play a crucial role in ensuring the success of our [event/program], which aims to [briefly describe the nonprofit’s mission or the event’s purpose, such as providing services to those in need, supporting community development, or raising awareness for a cause]. In return for your support, we would be pleased to offer recognition through [mention recognition opportunities such as your company’s logo on event materials, social media shoutouts, mention during the event, or the chance to showcase your business at the event].
If you are interested in sponsoring volunteers or learning more about how you can get involved, please don’t hesitate to contact me at [your contact information].
Thank you for considering this opportunity to make a difference in our community and support the vital work we do. We are grateful for your support!
On behalf of [Your Nonprofit Name], I extend our deepest gratitude for your generous sponsorship of [event/cause name]. Your support has significantly impacted us, allowing us to [describe the positive outcome of their sponsorship].
Thanks to your partnership, we could [specific results, such as number of people helped, resources provided, funds raised, etc.]. Your commitment to [mention their values aligning with your cause] has made a difference.
We are honored to have you as a valued sponsor and look forward to continuing our partnership. We will be sharing updates on the success of this initiative and hope to collaborate with you again in the future!
Thank you once again for your generosity and support.
How to write a sponsorship letter: A step-by-step guide
Whether you use a template or start from scratch, let’s break down how to ask for sponsorship in a way that covers all your bases.
1. Create a warm introduction
A generic letter that feels like it was sent to hundreds of others can quickly turn a potential sponsor off. Seeing their name is a slight touch that shows you are reaching out to them specifically and creates a strong first impression.
2. Get the personalization right
Using your sponsor’s name is a great start, but continuing that personalization throughout your letter will help you maintain the authenticity that builds strong relationships. A little research goes a long way.
Personalization details you might include:
Causes they have supported in the past
Their mission statement
Charitable passions shared
Local office locations
Recent news events, if relevant (ex,. The LA fires for a sponsor located in California)
3. Add key sponsorship details early on
Your first paragraphs should tell your potential sponsor everything they need to know. Sure, you’ll elaborate as you go on, but ensuring they don’t get too far into reading without clearly understanding what you’re requesting is essential.
Key details to include early on include:
Your nonprofit’s name and cause
Details about your event or project
What exactly does sponsorship entail?
Benefits of being a sponsor
4. Put yourself in your sponsor’s shoes
As you get writing, ask yourself, “If I were them, what would make me want to say yes?” Sponsors aren’t just donors; they usually look for a partnership that aligns with their passions and benefits them.
As you write, you can reflect on:
Can I understand what I’m being asked for right away?
Do I see the value for sponsors quickly?
Does it sound authentic?
6. Write the letter from someone impactful
Requesting sponsorship directly from a leader, executive director, or board member can be very effective and add to the person-to-person outreach. Your sponsor may appreciate being seen on a leadership level and your team's time, requesting their support to bring your strategy to life.
Similarly, you can add some personal touches if you know someone at your organization or who referred a sponsor to write the request letter.
7. Give sponsors a choice
When you write your request letter, you likely won’t know their budget or what they are already funding, so it’s important to emphasize that your request is flexible. Mentioning language such as “Let us know if this is something you’re interested in” or “We’re open to collaborating on what this partnership might look like” can help you maintain the relationship.
Adding options to keep the door open can be the difference between a sponsor declining a specific request and continuing the conversation to find what works at the time or raising their hand for a future opportunity.
8. Include the impact a sponsor can make
Sponsors want to know what’s in it for them, including the impact they can imagine contributing to with their support for your nonprofit. Include images or stats demonstrating the lives or areas impacted by your work on the specific initiative your sponsor will help make happen.
9. Reread once more
If you have one chance to make a strong impression, it’s helpful to have someone on the team read over the letter to be sure everything is clear and accurate. This is particularly helpful if you’re writing multiple request letters or using a template.
It can be easy to slip on the wrong details or have an opportunity to be more evident in certain areas, so having that extra eye will set you up for the most substantial possible outcome.
10. Include a follow-up to your sponsorship letter
Every good sponsorship request letter includes a follow-up regardless of the response. You don’t want to let your letter wait too long before reaching out to schedule a call, meeting, or other way to continue engaging. You can also thank your sponsor for their consideration and time, acknowledging their busy schedule and what it means for them to take time on your behalf.
ChatGPT prompts to help write an event sponsorship letter
We all need a little bit of help sometimes. Here are some prompts that can give you the full power of ChatGPT while maintaining your unique voice and personal details that make a sponsorship request letter so successful.
Any of these options can work, so give them a try and see what feels most relevant.
Prompt 1: A warm and personal introduction
Prompt: “Can you help me write a sponsorship letter that introduces our nonprofit, [Nonprofit Name], highlights our shared values with [Sponsor Name], and explains how their support aligns with both our mission and their goals? Specifically, we focus on [core focus areas of nonprofit, e.g., community development, environmental sustainability, youth education], and we believe [Sponsor Name] shares a commitment to [related goal, e.g., ecological responsibility, community engagement]. We aim to showcase how their involvement will help further both our missions. This sponsorship letter should remain one page long and feel personal while also professional.”
Prompt 2: Tailored sponsorship benefits for the sponsor
Prompt: "Can you assist in writing a sponsorship letter that customizes benefits that match [Sponsor Name]’s business or marketing objectives, showing how sponsoring our event aligns with their needs and goals? [Sponsor Name] focuses on [business or marketing goals, e.g., brand awareness, local community engagement, corporate social responsibility], and we want to demonstrate how sponsoring our event will help achieve those objectives through [specific sponsorship benefits like event exposure, networking opportunities, or recognition]."
Prompt 3: Detailed impact of the sponsor’s contribution
Prompt: "Can you help me craft a sponsorship letter that clearly explains how [Sponsor Name]’s support will make a tangible difference at our event, and directly contribute to [specific project, program, or outcome]? For example, their contribution could help fund [programs or activities, e.g., scholarships, meals, technology, or event costs], which will allow us to [describe the direct impact, e.g., serve more attendees, support more individuals in need, enhance our outreach efforts]."
Pro tip: Add this additional information to help personalize your letters further
Your mission statement
Your goals for the next year
Any detail about the specific project/initiative you’re working on
Sponsorship perks
The impact your project/initiative has on the community (specific numbers or testimonials from beneficiaries)
Any key dates or timeline your sponsor should know
Sponsorship tier information (you can even have ChatGPT help you flesh these out
Frequently asked questions: Sponsorship Letters
You can write a sponsorship letter by pairing professionalism and clarity around the details you want a potential sponsor to take away in a concise and thoughtful note.
Here’s a summary of the steps to write your sponsorship letter:
Start with a warm introduction
Personalize beyond the name
Clearly state key sponsorship details early
Think like a sponsor
Use an impactful sender
Offer sponsorship flexibility
Show the impact
Proofread for clarity & accuracy
Plan a follow-up
You can politely ask for sponsorship by remaining respectful, clearly explaining your request, and emphasizing mutual benefits. You can also offer your recipient the option to say no or negotiate on what might work for them right now. It’s essential to make your letter personal so that your potential sponsor doesn’t feel like they’re just another email on a long list or one of your many options.
Be gracious and considerate throughout your request. Use polite phrases like “We would be honored” or “We would greatly appreciate your support,” which reflect your gratitude. Showing humility and respect is more likely to foster a positive response.
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How to ask for sponsorship for a nonprofit organization.
How you ask for sponsorship is the same whether your nonprofit is looking for a local business to sponsor your peer-to-peer campaign or for a corporate sponsor.
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