Verdict: Nonprofits can and should pay competitive salaries. The IRS requires reasonable compensation, not poverty wages, and every dollar lost to fundraising platform fees is a dollar that never reaches payroll.
What works: Diversified revenue (donations, grants, events, earned income, dues, sponsorships) funding fully loaded personnel budgets; zero-fee fundraising platforms that return 3 to 10% of donations to payroll instead of vendors; pay grades and salary bands for equity and retention.
What doesn't: Misclassifying employees as contractors to avoid payroll taxes; underpaying without documenting comparability data; failing to bake staff salaries into grant proposals; ignoring state-specific wage and unemployment rules.
Best for: Executive directors, operations leads, and finance staff at small-to-mid-size nonprofits setting up or auditing payroll for the first time.
Worth considering if: Your fundraising platform is skimming 3 to 10% per donation. Switching to a zero-fee platform can recover enough to fund a part-time hire, as Loose Ends did with $1,715 in saved fees.
If you run a small nonprofit, "how do we pay employees" usually sits on top of a harder question: should we be paying anyone at all yet, and from what sustainable source? Plenty of grassroots orgs are running on one 30-hour staffer who does everything, or on volunteers patching it together while they learn as they go. Founders ask, honestly, whether scaling to a first paid hire is even possible.
Here is the reframe that helps. As Zeffy has written before, "the term nonprofit refers to how an organization uses its money, not whether it generates any." Nonprofits can absolutely pay competitive salaries. What makes an organization a nonprofit is what happens to the surplus, not whether it generates one. And "reasonable compensation" is a ceiling-and-documentation rule, not a vow of poverty.
The fastest way to fund those salaries usually isn't another grant cycle. It's plugging the fee leak. When a fundraising platform skims 3 to 10% on every donation, that's payroll dollars disappearing into platform fees before they ever reach a paycheck. Loose Ends turned $1,715 in Zeffy fee savings into their first part-time hire.
“We do not have much overhead, and every donation counts. The money we save in fees goes directly toward our mission and, this year, has allowed us to build a CRM to keep track of our projects and volunteers and to hire our first part-time employee. This help has allowed us to grow more quickly and finish more projects."
This guide walks through where nonprofits get money to pay employees, how payroll actually works, what reasonable compensation means under IRS rules, how to structure salaries, current benchmarks for 11+ common roles, benefits, budgeting, and the payroll mistakes to avoid.
For a small org, the prior question often isn't "how" but "from what, sustainably?" Donation income alone rarely covers a full salary, and grants have a way of proving unreliable as an ongoing payroll source. The honest answer is to diversify revenue and audit what's already leaking out the bottom.
Nonprofits draw payroll dollars from the same revenue mix that funds programs. To borrow a line from a related Zeffy piece, "nonprofits can absolutely generate revenue and even operate with a surplus. What they can't do is distribute that surplus to shareholders or private individuals for personal gain." That surplus can absolutely flow to staff salaries, as long as the compensation is reasonable (more on that below).
Here are the six revenue sources that most commonly fund nonprofit payroll:
Here is the part that surprises many founders: nonprofits follow essentially the same payroll tax rules as for-profit employers. Tax-exempt status applies to your organization's income tax, not to your employees' wages.
At a high level, when you put someone on payroll you are responsible for:
Employee versus contractor classification is one of the most consequential calls you will make. An employee gets a W-2, has taxes withheld, and is generally entitled to wage-and-hour protections and benefits. An independent contractor gets a 1099-NEC, handles their own taxes, and is not entitled to those protections. The IRS uses a multi-factor behavioral, financial, and relationship test to draw the line. Misclassifying employees as contractors to dodge payroll taxes is a frequent and expensive mistake.
Most small nonprofits run payroll through a payroll service or accounting platform that handles withholding, filings, and W-2 generation. Zeffy is the revenue side of the house: zero-fee donation forms, ticketing, recurring giving, and donor management. Payroll execution lives with a CPA or dedicated payroll provider.
This section is general information, not legal or tax advice. Consult a CPA or employment attorney before setting up payroll for your nonprofit, and check the current IRS pages linked above for current rules and deadlines.
The IRS defines reasonable compensation as the "value that would ordinarily be paid for like services by like enterprises under like circumstances." In practice, that means pay comparable to similar roles at similar organizations: similar size, similar mission, similar geography. The determination is based on all facts and circumstances.
Reasonable compensation is a ceiling, not a floor. The IRS does not require you to underpay. It requires you to document that what you pay is in line with the market and approved through a defensible process.
The risk on the high side is an excess benefit transaction: paying an officer, director, or other "disqualified person" more than the fair value of their services. Under intermediate sanctions, the IRS can levy excise taxes on both the individual who received the excess benefit and the board members who knowingly approved it, on top of requiring repayment. Compensation reported on the public Form 990 is one of the IRS's main enforcement tools.
To stay on the right side of the line:
There is also a donor-perception layer worth acknowledging. Donors can read an executive salary on a Form 990 and wonder why money "goes to leadership pay" instead of mission. The answer to that question is the same paper trail that satisfies the IRS: benchmarks, an independent review, and transparent documentation. Form 990 transparency is the trust mechanism, not a liability.
For specific compensation decisions, especially at the executive level, consult a CPA or nonprofit attorney.
Not every nonprofit pays employees the same way. Most use some mix of fixed annual salaries, hourly wages, and (less commonly) variable or incentive pay. A growing number now formalize these into pay grades or salary bands.
Fixed-salary employees receive the same amount each pay period, regardless of hours worked or short-term performance. This is the default for executive and most exempt professional roles.
Pros of fixed compensation
Cons of fixed compensation
Variable compensation ties some portion of pay to individual performance, organizational results, or hours worked. Many part-time, entry-level, and program-delivery roles are paid hourly.
Pros of variable compensation
Cons of variable compensation
A pay grade structure groups roles by level (for example, Coordinator, Manager, Director) and assigns each grade a minimum, midpoint, and maximum salary. Within a grade, individual pay reflects experience and performance.
Salary bands are now considered a best practice for equity and transparency. They make it easier to defend compensation decisions, simpler to onboard new managers, and they reduce the risk of unjustified pay gaps. A growing share of nonprofits also include professional development inside the broader compensation package alongside base pay, per Career Blazers' 2025 Compensation Report.

Even for the same job title, nonprofit pay varies widely. Five factors do most of the work.
Use these benchmarks for budgeting, hiring, and pay-equity checks. For your specific market, cross-reference public Form 990 filings of comparable organizations and at least one salary survey. Figures below are national averages and ranges from salary.com (with one indeed.com source for communications director). Verify the current figure for any role you are actively hiring for.
| Nonprofit job title | Average pay (per year) | Salary range (per year) |
|---|---|---|
| Program manager | $106,377 | $79,042 to $139,398 |
| Executive assistant | $75,173 | $66,849 to $84,499 |
| Fundraising manager | $116,103 | $87,436 to $145,777 |
| Volunteer coordinator | $54,701 | $44,289 to $65,499 |
| Nonprofit job title | Average pay (per year) | Salary range (per year) |
|---|---|---|
| Executive director | $112,215 | $85,880 to $130,973 |
| Communications director | $125,677 | $64,000 to $208,000 |
| Program director | $131,380 | $90,554 to $184,796 |
| Chief executive officer | $877,496 | $485,527 to $1,319,564 |
| Chief operating officer | $437,499 | $258,125 to $656,927 |
| Chief financial officer | $139,478 | $112,222 to $166,359 |
| Marketing director | $145,617 | $129,613 to $162,862 |
CEO and COO ranges reflect very large national organizations (hospital systems, universities, large foundations). Most community and mid-size nonprofits pay executive directors in the $85,000 to $200,000 range. Public Form 990s from organizations of your size will give you the most defensible local benchmark.
Base pay is only part of the compensation story. A strong benefits package can offset a slightly lower base salary and is one of the most reliable retention levers, especially for mission-driven employees.
Common nonprofit benefits include:
Pay transparency is also reshaping how compensation gets communicated. A growing number of states now require pay transparency in job postings, and many nonprofits are publishing salary ranges on every listing as a matter of practice.
Personnel is usually the single largest line in a nonprofit budget. Per the BBB Wise Giving Alliance benchmark cited in Zeffy's guide to how much it costs to start a nonprofit, at least 65% of a nonprofit's budget should go toward program expenses (which includes the salaries of program staff who deliver the mission), and staffing costs typically comprise 60 to 90% of a nonprofit's annual budget.
A practical budgeting approach:
Before you tighten salary lines, audit your fee leak. As Zeffy has argued in its overhead-costs analysis, "slashing salaries or marketing budgets to chase a low ratio, both hurt long-term fundraising capacity and staff retention," and "the single fastest way to lower overhead is to cut fundraising platform fees to zero."
Loose Ends is the example we keep coming back to. The volunteer-driven nonprofit, which finishes craft projects left behind by loved ones who have passed, switched to Zeffy and saved $1,715 in fees, which it turned into its first part-time hire. With Zeffy, $100 in equals $100 out. Fees are payroll dollars in disguise.
For founders running solo or all-volunteer, the lesson is the same in miniature: the first "raise" you can give the organization this quarter usually isn't a new grant. It's the fee line you stop paying. See how a free fundraising platform changes the math.
A few errors come up over and over. Avoid these:
This is a qualitative checklist, not legal advice. For specific situations, consult a CPA or employment attorney.
Used and loved by 100K+ nonprofits, Zeffy has helped organizations raise $2B+ at zero platform, transaction, or credit card fees. Every dollar saved on fees goes back into the payroll line.
Yes. Founders who work for the organization can be employees and earn a salary, as long as the pay is reasonable, approved by an independent board, and documented. The founder should not be the person voting on their own compensation.
Generally yes. Nonprofits are subject to the Fair Labor Standards Act in most cases. Non-exempt employees must be paid overtime for hours over 40 in a workweek at 1.5 times their regular rate. Check current DOL guidance and your state's overtime rules.
True volunteers serve without expectation of compensation and cannot be required to work fixed hours. You can reimburse out-of-pocket expenses and provide modest nominal stipends in some circumstances, but anything that looks like a wage will likely reclassify the person as an employee. When in doubt, talk to an employment attorney.
Cross-reference at least three sources: public Form 990 filings of comparable nonprofits in your region (free on the IRS site and on aggregator sites), national salary surveys (Candid, Council of Nonprofits, Career Blazers), and general benchmarks from sites like salary.com. Your state nonprofit association often publishes a regional compensation report as well.
Yes, as long as the total compensation (base plus bonus) is reasonable and the bonus is approved by the board against documented performance criteria. Stay aligned with IRS compliance rules when structuring bonuses.
Compensation for officers, directors, key employees, and the highest compensated employees is reported on Schedule J of the public Form 990 and is searchable. Salaries for other staff are not public.
Nonprofits run payroll the same way for-profit employers do: a fixed salary or hourly rate, paid on a regular cycle, with federal and state taxes withheld, FICA paid, and a W-2 issued each January. Revenue to fund those paychecks comes from the same mix that funds programs: donations, grants, events, earned income, dues, and sponsorships.


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