With 24% of the U.S. population using Venmo, the app has become one of the most used mobile payment services.
The app has become so popular with young donors that charitable organizations are asking if and how they can use Venmo for nonprofits to accept donations and raise funds.
Read more to learn how Venmo works, potential fees, and the benefits of using Venmo to collect donations. We’ll also share what a nonprofit should look for in a donation processor and how Zeffy compares.
What is a Venmo Account and How Does it Work?
Venmo is an online service that lets people transfer money to friends and family, businesses, and nonprofits they support. Venmo users link their bank accounts and credit and debit cards to the app. Individuals and organizations can send and collect funds and automatically withdraw funds in minutes.
Venmo for nonprofits lets 501c3 organizations create charity profiles that build trust with donors and access to potential supporters.
Who Can Use Venmo for Fundraising?
Since PayPal bought Venmo in 2013, they made using Venmo more effortless and beneficial to nonprofits and donors. Today, nonprofit organizations, churches, educational facilities, and school clubs can all use Venmo for fundraising using their PayPal business account.
Venmo for 501c3 nonprofit organizations
By 2027, it’s predicted that over 80 million people within the United States will use Venmo. Statistics like this support the belief that tools like Venmo are becoming the norm rather than an outlier.
501c3 charitable organizations with a confirmed PayPal account can create a verified Venmo charity profile. These charity profiles help build trust between nonprofits and new donors. It also makes it easy for supporters to donate during outdoor events with Venmo’s Tap to Pay.
Venmo for nonprofits accounts are added to a list of charities that Venmo users will see. Nonprofits can create profiles that share their organization’s branding, mission, and keywords. With a single click, donors can give to organizations that match their interests.
Venmo for churches
Whether your church's members want to make an offering or donate during a fundraising event, leaning on a Venmo account is a quick and convenient way to transfer funds to the church with just a smartphone. Church members don't use cash as much as they used to, and fewer people attend church services in person every week.
Venmo payments are an easy way for supporters to give tithes and offerings to their church during weekend and weekday services, outdoor events, and festivities and when solicited by their friends and family.
Venmo for schools
Venmo has teen accounts that teach kids independence and financial responsibility. Nonprofits can share their Venmo QR code with these donors on social media and other donor marketing materials. Their teenage supporters can scan the code and give to support their favorite causes and charities. Check out these best fundraising platforms for schools if you want to learn more.
What are Venmo’s Fees for Nonprofits?
Money is always the primary concern for nonprofit boards as they explore ways to maximize fundraising efforts. With that in mind, nonprofits must understand all Venmo charity fees. Fees for a nonprofit Venmo account are the same as those for businesses.
Venmo fees for Nonprofits
When donors receive payments from Venmo users with Tap to Pay, fees are 2.29% + $0.09 per donation. Payments and gifts given through the Venmo app incur fees at the standard rate of 1.9% + $0.10.
Nonprofits that wait one to three business days to transfer donations from Venmo to their accounts pay no additional fees. Organizations that want access to their funds immediately must pay a 1.75% fee ($0.25 to $25).
Fees for Venmo Users
Venmo users don’t pay fees when donating from their bank or Venmo accounts. However, those who use credit cards to make donations via Venmo must pay a 3% fee on all gifts.
What You Need to Know About Venmo for Nonprofits
To set up a Venmo account as a charity profile, nonprofits must have a PayPal Business account. Organizations with an existing Venmo business nonprofit profile cannot turn it into a charity profile. Instead, they must create a charity profile with a new phone number and email address or contact Venmo to close their current account and create a new one.
Pros of Venmo fundraising
There are several pros to using Venmo for charitable organizations, including:
1. Verified 501c3 organizations
Venmo nonprofits are verified 501c3 organizations with a blue checkmark badge. By awarding this badge, Venmo helps nonprofits build trust and highlight their organization with more potential donors and foundations. Donors are more knowledgeable than before, and organizations that receive third-party verification are automatically placed above the others in donors’ minds.
2. Increased visibility on Venmo
With nearly 80 million individuals with a Venmo account, and yearly users increasing by 4-8% each year, that number is likely to grow. Setting up a Venmo for charity allows you to reach a world of new donors who've never heard of them.
Nonprofit outreach is typically limited to online marketing with organizations’ websites and social media. Peer-to-peer campaigning has become a popular fundraising technique for many nonprofits. With immediate online money transfer options, Venmo makes outreach and solicitation from friends and family easier with quick online money transfer options.
3. Donation history and account statements
Nonprofit fundraising depends on building and strengthening relationships with donors. Venmo charity profiles help organizations collect donor contact information along with the history and details of their gifts.
4. Photo Gallery
Venmo charity profiles can share a nonprofit’s name, description, mission, and keywords with potential supporters. Venmo charity profiles also let nonprofits add a profile picture and background image that shares their organization’s branding and mission. By adding pictures of beneficiaries and programs to their nonprofit Venmo accounts, they can continue to excite a new audience about their cause.
5. QR code and QR kits
Venmo nonprofit accounts include a QR code in their charity profiles. Donors can scan those QR codes and immediately find and give them to their favorite charity's trusted bank account. Nonprofits can print their Venmo QR code on external marketing pieces to encourage more gifts.
Nonprofit Venmo accounts can purchase QR kits for $14.99 and receive five stickers, a wallet card and lanyard, and a 2”x4”x6” tabletop display. These items help share nonprofit’s Venmo accounts during all in-person interactions with donors.
6. Tap to Pay
There are several ways to fundraise with Venmo. One of the newest is with their Tap to Pay for iPhone and Android phones. With just a click, donors can donate to their favorite charity.
7. Increased ability to give
Many Venmo users keep excess funds in their accounts in case of emergencies, an unplanned get-together, or a donation appeal from their favorite charity. According to a survey from NerdWallet, 68% of users have maintained a balance of up to $287. These funds aren’t typically part of users' budgets, so they’re more likely to use them when solicited.
Cons of Venmo fundraising
All these perks may leave nonprofits thinking Venmo is the best option. That may be true, but there are a few cons to collecting donations via Venmo.
1. Transaction fees
Venmo fees are 2.29% + $0.09 for each donation received with Tap to Pay or 1.9% + $0.10 for donations given with the Venmo app because of the transfer to your desired bank account and the bank account your donors choose to donate with. While these fees are lower than some, Zeffy offers fee-free donation processing.
2. Fees for same-day access to funds
Nonprofits shouldn’t have to wait for access to funds. Unfortunately, Venmo requires nonprofits to pay a 1.5% fee for instant access to donations. All other transfers are free but may take one to three business days.
3. No recurring giving option
Venmo is an excellent option for one-time donations, but collecting recurring gifts or memberships is impossible. Nonprofits depend on recurring donations to help create annual budgets and to build their programs and fundraising activities.
4. No automatic donor tax receipts
Nonprofits must send tax receipts to donors within 48 hours after their gifts. Many online fundraising websites send automatic tax receipts. Unfortunately, Venmo is not one of them.
4 Steps for Soliciting Venmo Donations for Your Nonprofit
Nonprofits with a PayPal Business Account can set up Venmo charity accounts and profiles in a few steps:
1. Find Venmo with PayPal
Go to PayPal’s Business Tools page, search for charity profiles, or search for Venmo and choose “Get Started.”
2. Set Up a New Venmo Nonprofit Account
Enter and verify your nonprofit’s phone number and choose an email and password for your account. You must also agree to Venmo’s terms and conditions.
3. Create your Venmo Charity Profile
Create a username, description, category, and keywords to help donors find your charity. Use your nonprofit’s mission and vision to find the best keywords to connect with donors.
Next, you must also enter contact information, social media links, and website links to help donors find details about your nonprofit organization.
4. Preview Your Profile and Publish
Make sure you take a few minutes to check your Venmo nonprofit account and charity profile before you publish. After clicking publish, nonprofits can add Venmo to their online donation forms and start fundraising campaigns.
57% of 18-to-29-year-olds report using Venmo. Most of these users do this because of ease of use. Nonprofits that promote how easy it is for donors to use Venmo and other online fundraising tools to give will have a greater chance of receiving their gifts.
What to Look for When Choosing a Payment Platform to Get Donations?
Popularity may sway you towards a Venmo nonprofit account as the best payment processor, but there are several others to choose from. As you begin researching potential platforms, you must consider a few things.
Key features
All online payment platforms have a list of features that help nonprofits raise funds and connect with their supporters, including:
1. Customizable donation forms
Branding is crucial for nonprofit marketing. Online payment processors with easily customizable donation forms let charities add logos, colors, images, and keywords that inspire donor participation. Space to tell the organization and beneficiary stories will also help build the nonprofit’s brand and share its mission and programs.
2. Automatic tax receipts
Automatic receipts after online donations and events eliminate work spent on maintenance issues and help build relationships with donors. Nonprofits can send automatic receipts, and then take time to write personalized acknowledgment letters, make phone calls, or thank donors with a thank-you letter or in person for their gifts.
3. Donor management systems
Payment processors that let nonprofits accept donations, collect donor information, take notes, and segment donors help them connect with donors immediately and in the future. A quality donor database allows charities to form fundraising plans for every donor type. These plans help organizations send personalized communications and turn one-time donors into long-term supporters.
4. Various fundraising options
Nonprofits must find various ways to raise funds from supporters. Donors will give gifts in-person or online, buy event tickets, purchase items from their favorite charity, buy raffle tickets, and bid on auction items. The right payment processor will offer more funding options, make it easier to give, and help nonprofits collect donor information.
5. More payment options
The primary reason a nonprofit organization needs a payment processor is to collect donations in numerous ways. Organizations want as many payment options as possible to avoid losing gifts. PayPal is a well-known payment processor that many donors trust, so anything that accepts PayPal payments is great. Other payment types include:
- Credit cards
- Checks
- Apple Pay
- Google Pay
- Venmo App
- ACH
Associated Costs
Cost is everything to nonprofits. Donors want their gifts to go entirely to your programs and beneficiaries, so the fewer fees, the better. Venmo and other payment processors have low platform and processing fees. Some ask nonprofits to pay a monthly or annual fee to access their features.
Others allow nonprofit donors to pay platform and credit processing fees to ensure their donations go entirely to the organization. Zeffy is the only 100% free solution for nonprofits!
Is There a Free Venmo Alternative for Nonprofits?
Venmo offers nonprofit organizations simple ways to collect funds online for a small fee per transaction. Zeffy offers online donation processing, peer-to-peer campaigns, eCommerce, event ticketing, and donor management for free!
More Fundraising Options
Nonprofits can use Zeffy to create customized online donation forms with branding and targeted appeals. Organizations reach more new donors with Zeffy’s events, peer-to-peer campaigns, eCommerce, and raffle ticket sales.
1. Peer-to-peer fundraising
Zeffy peer-to-peer fundraising lets nonprofits create unique online donation pages to share with their supporters. Donors can give to the organization or join as an individual, as a team, or join other fundraising teams. Each fundraiser can create their own campaign page and ask friends and family to give. As the campaign continues, nonprofits must remember to send updates on the organization’s programs and campaigns to excite donors and fundraisers.
2. Event Ticketing
Events are one of the more popular nonprofit fundraising ideas. With Zeffy, nonprofits can sell tickets online with customized ticketing forms, scan tickets at the door with QR codes, and track scans on their dashboards. Nonprofits can also offer discount codes and send automatic tax receipts.
3. E-Commerce
Nonprofits, churches, schools, and other charitable clubs can create an online store to sell branded merchandise. Nonprofit organizations like Habitat for Humanity have raised significant amounts from stores like these.
Nonprofits can create a separate page for their store and add their logo, colors, and a banner. Zeffy lets nonprofits add images, prices, and descriptions for each item they sell and automatically keeps inventory up to date. Nonprofits can also offer discount codes and pre-sale prices to buyers. Donors can purchase items online and in person with an iPhone.
4. Raffle tickets
An excellent way to increase funds raised at an event or online is with a raffle. Zeffy helps nonprofits create raffle tickets, including logos, colors, and branded banners. Organizations can also add custom questions to raffle ticket forms to get more information from donors.
Nonprofits can sell individual raffle tickets and ticket bundles online and in person. If organizations host in-person events, volunteers can scan raffle tickets with QR codes at the door and track these scans on the organization’s dashboard. Zeffy will send automatic sales receipts to raffle buyers. Additional donor contact information will be sent to the organization’s donor management system.
Recurring Donations
Nonprofits can also use Zeffy to offer donors multiple membership types. Zeffy allows members to manage their own membership and nonprofits, providing an easier way to track new memberships.
With Zeffy, nonprofits can choose how frequently members renew and ask questions that strengthen relationships with members and encourage them to continue as long-time supporters.
Donor Management
Zeffy sends automatic tax receipts after each online donation. Donor information and donation details are automatically imported into nonprofit donor management systems. Nonprofits can also add demographic and personal notes on donors and segment them based on their program and project interests.
More Payment Options
Zeffy accepts all credit cards, Apple Pay, Google Pay, ACH, and PAD. Zeffy also has a ‘Tap to Pay’ solution for free. Nonprofits only need an iPhone to accept in-person donations.
Frequently Asked Questions about Venmo for Nonprofits
